Hey Guys!! So over the past month since moving to Nottingham to start my degree, I have been asked so many times what Fashion Communication & Promotion (FCP) actually is and what relevance it has to the fashion industry. Initially, most people presume that it's exactly the same as any fashion design course and that I just make pretty dresses whilst sipping on my soya frappé from Starbucks, when that's really not the case.
In a nut shell, FCP is a very creative course that mixes both the business and practical side of fashion marketing into one. As a student on the course, I will be taught how to effectively communicate a brands identity/message and its products/services on a visual level by using techniques such as photoshop and indesign. Don't get me wrong, the course also has lots of fashion elements to it also; we discuss topics such as visual merchandising (VM), trend predicting/forecasting and fashion media, whilst doing lots of live projects with exciting fashion brands.
The skills I gain from this course can lead me into many different sectors of the fashion industry, including PR and eventing, visual merchandising, advertising and fashion buyer or stylist to name just a few. I'm super excited to get stuck into this course and start working on some amazing projects and broaden my knowledge on the amazing world of fashion marketing; and hopefully, get to bring you guys along with me!
Much love,
Becky xo
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